Post by parvej64 on Oct 22, 2023 6:31:42 GMT
The biggest advantage is that the budget is not the most important thing; effects are always achieved - smaller or larger. Typically, such campaigns are directed to a very precise target group that provides the greatest chance for conversions, e.g. in the case of a server manufacturer, the sales campaign will be addressed to IT directors and specialists. Image campaign In this case, only a high budget can bring the expected results. At the same time also focusing on creations in the efficiency model.
An underinvested campaign will not bring results. An image campaign most often makes sense in the case of products/services for which the decision is spontaneous here the brand is extremely important, after all, we usually reach for products photo retouching whose brand we recognize. That is why it is so important for producers to build awareness. In the case of such a campaign a specific recipient will have frequent contact with the ad – more than times, the creation itself will be creative and perfectly made, video spot whose success is popularity among the audience and which may become viral. At the same time, please remember.
The reach and appropriate frequency of displaying ads require high financial outlays, creating a good video creation, in turn, involves hiring a creative agency, which also means investing in production, and a budget of PLN , - , or even PLN , is often not sufficient . With a budget of PLN , and more, we can start with an image campaign and then implement a sales campaign. Some companies implement both types of campaigns simultaneously. Allegro can serve as an example: before Christmas , it broadcast a highly praised (also in foreign media) viral advertising spot.
An underinvested campaign will not bring results. An image campaign most often makes sense in the case of products/services for which the decision is spontaneous here the brand is extremely important, after all, we usually reach for products photo retouching whose brand we recognize. That is why it is so important for producers to build awareness. In the case of such a campaign a specific recipient will have frequent contact with the ad – more than times, the creation itself will be creative and perfectly made, video spot whose success is popularity among the audience and which may become viral. At the same time, please remember.
The reach and appropriate frequency of displaying ads require high financial outlays, creating a good video creation, in turn, involves hiring a creative agency, which also means investing in production, and a budget of PLN , - , or even PLN , is often not sufficient . With a budget of PLN , and more, we can start with an image campaign and then implement a sales campaign. Some companies implement both types of campaigns simultaneously. Allegro can serve as an example: before Christmas , it broadcast a highly praised (also in foreign media) viral advertising spot.