Post by account_disabled on Nov 23, 2023 9:55:26 GMT
Download the ebook We have introduced the concept of lead nurturing, i.e. the activities that help bring contacts from user-lead conversion to the commercial meeting and signing of the agreement with your company. However, there is a crucial element in the successful automation of these processes: we are talking about the definition of the criteria for qualifying contacts, lead scoring . Find out more in the next paragraph! Lead scoring: what it is and how to set it up In addition to needing to be nurtured and accompanied in the purchasing process, the leads of a B B company must be qualified.
What does it mean? In practice, it is necessary to set up a system that supports the Photo Editing Services immediate definition of the stage of the funnel in which each contact is found. marketing automation - funnel Since in B B the purchasing and therefore sales processes are long and often complex, the timing with which the salesperson receives the input to start contacting a qualified lead is everything. The lead scoring model consists of assigning a score to each action or characteristic of contacts in the CRM, setting a threshold beyond which the potential customer is mature and ready for a direct meeting or rather, for the phone call that precedes it.
The automation supports both the counting of the points assigned to the contact and the notification to be sent to the sales force when the right level of interest is achieved. At this point, you can move on to segmenting the database into specific lists. Let's see how to do it! Automatic segmentation of your contact database Did you know that marketing automation can also be used to update contact lists in the CRM? Based on the type of activity, the source of conversion, the degree of involvement and many other characteristics, the software can insert the individual lead into specific segments, to send only highly personalized messages in line with the interests expressed.
What does it mean? In practice, it is necessary to set up a system that supports the Photo Editing Services immediate definition of the stage of the funnel in which each contact is found. marketing automation - funnel Since in B B the purchasing and therefore sales processes are long and often complex, the timing with which the salesperson receives the input to start contacting a qualified lead is everything. The lead scoring model consists of assigning a score to each action or characteristic of contacts in the CRM, setting a threshold beyond which the potential customer is mature and ready for a direct meeting or rather, for the phone call that precedes it.
The automation supports both the counting of the points assigned to the contact and the notification to be sent to the sales force when the right level of interest is achieved. At this point, you can move on to segmenting the database into specific lists. Let's see how to do it! Automatic segmentation of your contact database Did you know that marketing automation can also be used to update contact lists in the CRM? Based on the type of activity, the source of conversion, the degree of involvement and many other characteristics, the software can insert the individual lead into specific segments, to send only highly personalized messages in line with the interests expressed.